Last updated: 11 October 2025
1. Introduction
Welcome to Real Al (“we”, “our”, “us”). We respect your privacy and are committed to protecting your personal data.
This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website realal.co or use our services as a beer and cider wholesaler.
We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Information We Collect
We may collect and process the following personal data:
- Contact Information: Name, email address, phone number
- Payment Information: Billing address, payment method, and transaction details
- Location Data: Approximate delivery or shipping location
- Usage Data: Information about how you use our website (e.g. pages visited, time spent)
- Marketing Preferences: Your subscription status and communication preferences
We do not store full payment card details — all transactions are processed securely through our payment partners.
3. How We Collect Information
We collect information when you:
- Place an order or register for an account
- Subscribe to our newsletter or marketing emails
- Contact us via email, phone, or website forms
- Browse our website (via cookies and analytics tools)
4. How We Use Your Information
We use your data to:
- Process and deliver orders
- Manage payments, fees, and charges
- Communicate with you about your account or orders
- Send marketing updates and offers (only if you have opted in)
- Improve our website, services, and customer experience
- Comply with legal or regulatory obligations
5. Legal Basis for Processing
We process personal data under the following lawful bases:
- Contractual necessity: To fulfil orders and provide requested services
- Consent: For sending marketing emails or newsletters
- Legitimate interests: To improve our website, operations, and customer communications
- Legal obligation: To comply with tax, accounting, or regulatory requirements
6. Sharing Your Information
We may share your data with trusted third parties who help us operate our business, including:
- Shopify – eCommerce platform hosting our website
- Stripe and PayPal – for secure payment processing
- Mailchimp – for email marketing
- Google Analytics – for website performance and usage analysis
All third parties are required to process your information securely and only for specified purposes.
We never sell your personal data.
7. Data Retention
We retain your personal data only as long as necessary to fulfil the purposes described above, or as required by law (e.g. tax or accounting regulations).
8. Cookies and Analytics
We use cookies and similar technologies to enhance your browsing experience and collect anonymised usage statistics via Google Analytics.
You can control cookie preferences through your browser settings.
9. Your Data Protection Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Object to or restrict processing
- Withdraw consent for marketing communications at any time
- Lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk
To exercise any of these rights, please contact us using the details below.
10. Data Security
We take appropriate technical and organisational measures to protect your personal information from unauthorised access, alteration, or loss.
While we strive to use commercially acceptable means to protect your data, no method of transmission over the Internet is completely secure.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be posted on this page with the updated “last revised” date.
12. Contact Us
If you have any questions, requests, or complaints regarding this Privacy Policy or your personal data, please contact:
Real Al
📧 Email: claire@realal.co
🌐 Website: https://realal.co